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Reels › Entrepreneurship › A Flower Is Just a Weed With an Advertising Budget | Rory Su…

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Happy Diwali, ISTCians 🪔 One Light, First Lit at ISTC in 1963 #Shorts

A Flower Is Just a Weed With an Advertising Budget | Rory Sutherland #Shorts

11 November 2026 Entrepreneurship ▶ Watch on YouTube

#Shorts
A weed costs ₹0.
A flower costs ₹499.
Same green stem. Different story.

"A flower is simply a weed with an advertising budget."
– Rory Sutherland, Vice Chairman, Ogilvy UK, Alchemy (2019)

Same product.
Better story.
Different price.

TELL IT BETTER.

#ISTCKonnect #Marketing #Branding #RorySutherland #Alchemy #Startups #ISTC

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