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What If You Don't Know What You Don't Know? #Shorts
#Shorts
We can prepare for what we know.
We can investigate what we don't.
But what about what we haven't even considered?
Donald Rumsfeld's famous distinction between known knowns, known unknowns and unknown unknowns still raises an uncomfortable question about planning and decision-making.
LEAVE ROOM FOR THE UNKNOWN.
#ISTCKonnect #Strategy #DecisionMaking
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