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Why People Really Choose Your Brand #Shorts
#Shorts
“People do not buy goods and services. They buy relations, stories and magic.”
— Seth Godin, All Marketers Are Liars, 2005
Your competitor can copy a feature.
They can match a price.
What is much harder to copy is what your product means to the people buying it.
CREATE WHAT STICKS.
#ISTCKonnect #Marketing #SethGodin
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