Sergio Zyman's Brutal Definition of Marketing #Shorts

#Shorts
The tools change.

The budget changes.

The platforms change.

The objective doesn't.

Sergio Zyman, the former Chief Marketing Officer of Coca-Cola, stripped marketing down to one sentence:

"The purpose of marketing is to sell more stuff to more people more often for more money more efficiently."

Marketing isn't art.

Marketing isn't charity.

Marketing is expensive.

Make it pay.

MAKE IT SELL.

#ISTCKonnect #Marketing #SergioZyman #Business #Sales