The consumer's perception is your reality #Shorts

#Shorts
Every business has two versions of itself.

The one inside the boardroom.

And the one inside the customer's mind.

Only one of them pays the bills.

Kate Zabriskie put it simply:

"The consumer's perception is your reality."

Companies often spend months refining products.

Customers decide in moments how they feel about them.

You built a product.

They judged an experience.

You sold a promise.

They remembered a feeling.

A great product can attract attention.

A great experience builds reputation.

And reputation is what customers return to—and recommend.

**EXPERIENCE IS EVERYTHING.**